Automobiles · Disruption · Electric Vehicles · Stocks · Technology

Aluminium Air Battery

ALUMINIUM AIR BATTERY
Source Indian express
Investing · INVIT · Wealth destruction

InvIT : Why to avoid

Yield : No assurance

Capital : Risk of capital losses

Fees : Multiple layer of fees with no regulatory cap as of now

Taxation : Complex : Interest Income, Dividend Income, Capital gains might fall into different tax slabs

Returns : Not guaranteed, can be lumpy

In case you have any questions/ queries, please feel free to reach me through Contact Form

Do spread the word among your peers, family members or anyone who can benefit from this blog and asked them to subscribe. But be selfish and take care of yourself first by subscribing before they do.

Enjoy the day and your life. Don’t forget, we are alone in this grand universe and may not get a chance to live again.

Mutual Funds

MF units in demat form !!

MF UNITS IN DEMAT FORM !!
Disruption · Investing · Mutual Funds · Stock Markets · Technology

Quant investing : Upcoming way of investing

Source : Business Line
Disruption · Long term trend · New trend · Technology

Changing Dynamics : Broking industry

CHANGING DYNAMICS : BROKING INDUSTRY
Source : Business Line
Stocks

How many stocks one should have!!

Source : Value research
Automobiles · Technology

Tin and Lithium Ion batteries

TIN AND LITHIUM ION BATTERIES
Disruption · Investing · Technology

Bitcoin vs Ethereum Debate

Bitcoin vs Ethereum
ETF · Learning

ETF : Simple Pointers

Types : Choose from Large cap ETF, Mid or small cap ETF, Debt ETF, Sector ETF, Bond ETF or GOLD ETF based on your risk profile

Liquidity: Choose an ETF with high trading volumes

Tracking Error: Choose an ETF with least racking error wrt underlying index

Price Difference wrt NAV: Choose an ETF with least price difference wrt NAV

Expense Ratio : Choose an ETF with least expense ratio

Not a Recommendation but few ETF to study and track

Motilal Oswal Nasdaq 100 ETF, HDFC Sensex ETF, Birla Sunlife Gold ETF, Nippon long term guilt ETF

Long term trend

PLI allocations in a snap

PLI ALLOCATIONS IN A SNAP
Source : Valueresearchonline.com
Startups

Sweet Spot for Angel Investors

SWEET SPOT FOR ANGEL INVESTORS
source : Business Line
Long term trend · Stocks · Uncategorized

Dietary Supplements : Long term Trend

Long term trend · Stocks

Metal for Aatmnirbhar Bharat

METAL FOR AATMNIRBHAR BHARAT
Long term trend · Stocks

FPI bet on insurers

Long term trend · Stocks

Aatmnirbhar Version : IT hardware

AATMNIRBHAR VERSION : IT HARDWARE
Source : Business Line
Environment · Long term trend

Mega trend : not started yet

MEGA TREND : NOT STARTED YET
MEGA TREND : Aluminium cans
Source : Business Line
Disruption · Habits · Health · Learning · Long term trend · Medium Term trend · New trend · Nutrition

New Trend : Plant Based Meat, Protein, Pizza, Beverages

Plant based meat substitute, Jackfruit based, plant based proteins pizza
Source : Business Line
Short term trend

Another shortage looming round the corner

Long term trend · Stocks · Technology

CXPaaS : CPaaS + CCaaS

Phonon Central Enabling CX CXPAAS
Source : Investor presentation Route mobile
Phonon Central Enabling CX CXPAAS
Source : Investor Presentation
Investing · Long term trend · New trend

AIF journey : Just started

AIF JOURNEY
Disruption · Electric Vehicles · New trend · Technology

Battery vs Fuel cell vs TEV

BATTERY VS FUEL CELL VS TEV
Source : Business Line
Stock Markets · Stocks

Small fish in Big Ocean

SMALL FISH IN BIG OCEAN
source : mkjinvestments

Investing · Life · Wealth creation

Life and investing : 29 lessons

Medium Term trend

Medium term Sector view : Tyres

MEDIUM TERM SECTOR VIEW : TYRES
Source : Rajratan Investor presentation
Commodities · Economy · Environment

Green Metals Demand : Decade further

Green Metals Demand
E-Commerce · Technology

Soonicorns To Unicorns : Next in line

SOONICORNS TO UNICORNS : NEXT IN LINE
Stocks

IT Majors Hiring big

IT MAJORS HIRING BIG
Education · Long term trend · Medium Term trend · Mega trends

EDTECH : Massive headroom for growth ?

EDTECH : MASSIVE HEADROOM FOR GROWTH ?
EDTECH : MASSIVE HEADROOM FOR GROWTH ?
Logistics

Container Shortage is real

CONTAINER SHORTAGE IS REAL
Source : Business Line
Mutual Funds · Wealth creation · Wealth destruction

Mutual Fund mistakes to avoid

Stock Markets · Stocks · Success · Wealth creation

What to do in Current Stock Market in Apr2021: Sell out, buy more or hold ?

Most of the investors I talk are bullish and confident after making money in last one year. They are quite confident that every fall now is a buying opportunity

Also read : Invest in Stock market IF

We can broadly classify investors today in four kinds

  1. Who have entered market in March 2020 in or after lockdown and seen everything they touch turning to gold and in last one month, they lost some part of money by taking aggressive calls or to multiply it faster by trading in options and losing it faster henceforth
  2. Who have seen 2000, 2008, 2018 crashes and mostly sat on sidelines in March 2020 crash and still in disbelief that markets made a new life time high recently
  3. Who have adapted themselves fast and riding the trend till now
  4. Those who have have rode the trend and partially exited in March-April and hold around 25% cash

So as you are reading this article, did you notice where do you belong?

Congratulations, if you are able to see yourself amongst one of the four kinds mentioned above

Question still remains same for everyone : What to do now? Should we buy, sell or keep holding? What’s next : Is it bull market or is crash near?

Let’s read further to understand more about it and see what strategies people can adopt

Case 1. Sell out 100% and wait to re-enter at lower levels

Thsi strategy is for people who

  • Are facing Liquidity challenges
  • Can’t sleep properly due to fear of crash in markets
  • Borrowed money to invest
  • Goals are near ( within 1-2 years)

Advantage with these strategy is you may not lose capital if market goes down and may get a chance to re-enter at lower levels. Problem with this strategy is it is impossible for anyone to predict whether market has topped out or not. Will Market go further up and can give you a bigger chance to cash out? Will market come down and give you a chance to enter at lower levels. Nobody knows. Get away from people if they claim to know.

It is always better to cash out if our goals are near or we have debt to pay because when correction happens, it will not give you a chance to exit at your desired levels

You may need to decide a market point where you should re-enter

Case 2 Go opposite and buy more

I will strongly advised against this. Problem with this strategy is most of us will be invested in 50 + stocks by taking tips from random sources and keeping most of the stocks which are in loss. So if market correction happens, we will not be having enough money to average down all stocks.

In case, you have idle money and have a itch to invest at these levels, in such cases adopt a simple strategy

  • Have a watchlist of quality stocks and
  • Keep buying from the same watchlist based on quarterly results or in sip mode
  • Plan your investment in a staggered manner instead of putting money in single go
  • Invest the money which you don’t need for next 5 years

Correct portfolio allocation and conviction in the chosen stocks is a must for investing at these levels

Case 3- Hold and reorganise your portfolio

This strategy is for people

  • Who are confused and not sure which strategy one should adopt
  • Who have long term views on equity but not sure what to do in such a bullish market scenario
  • Who have money available to invest right now but not sure in which stocks
  • Who do not need to sell out as no immediate money requirement

Under this strategy, adopt the simple course of action

  • Reduce number of stocks to a level which you can track easily. (20 stocks in a portfolio is considered reasonable for an average investor to track)
  • Reduce the stocks positions partially or completely which you have bought on tips and not working or in loss. Getting out with a small loss is good at these levels to rearrange your portfolio
  • Buy more of convincing stocks with long term horizon of 3-5 yrs.
  • Increase the positions in stocks which are showing a promising future and management is walking the talk

Case 4- Sell Partially

This strategy is for people

  • Who are ready to leave last 10-20% gains on table
  • Who are ready to have patience for their cash deployment
  • They do not feel zealous when other people make money and they themselves stay in cash
  • Under this the simple course of action is
  • Sell partially up to 10-25% and sit on cash, may or may not get a chance to deploy cash soon and wait can get longer
  • Rest 75% to 90% should remain invested, so if markets runs up, they are still in the market

What i am doing in this market? My answer is Case 4.

  • I have booked out of most positional stocks apart from few holding with my closed group of people
  • I am selling the stocks which have run ahead of their fundamentals.
  • I am selling the stocks which have hit stop loss levels ( both long term and short term stocks have stop loss levels)
  • I am holding stocks which have good story building up and adding more on each quarterly result. In case they looking pricier at this point, i am not adding and just trying to hold and wait for next quarterly results for further action towards buying/selling
  • Any new stock which looks promising to me, I am waiting for correction to add more
  • I am not averaging any stock as of now

So that effectively means

I am not putting new money into the market

I am selling my existing less convincing or loss making positions

I am waiting for small correction in market to add more

I am not re-organizing my portfolio for next cycle of market

I am keeping Cash levels close to 20% to handle market correction and adding more.

I am happy to ride with my invested convincing positions

I would not recommend to sell out and sit if you have not borrowed money and are not facing immediate liquidity issues. But for sure remove dud stocks and put that money into other quality stocks as always

Overall, what I learnt from markets in my journey is very simple and easy to follow :

You can’t be 100% invested in market

You can’t be 100% sold out from market.

Will correction happen–We don’t know but fact is every rise is being sold into. The situation on ground is bad for COVID-19. Correction if happens, can take Nifty to 13100, 12400 levels where we can average on our positions. Bounce back should be sharper until and unless Covid 19 gets out of control and needed stringent undesired lockdowns, In such scenario 10k on nifty cant be ruled out

Are things all bad –No, not all is bad , There is good ray of hope for Q4FY21 results and Q1 FY22 results. There is hope for different vaccines being rolled out. Nifty new high cant be ruled out as of now

Whatever strategy finally you adopt. don’t be a blind follower

Read more on Blind follower here

Wishing you all the best and lots of luck

In case you have any questions/ queries, please feel free to reach me through Contact Form

Do spread the word among your peers, family members or anyone who can benefit from this blog and asked them to subscribe. But be selfish and take care of yourself first by subscribing before they do.

Enjoy the day and your life. Don’t forget, we are alone in this grand universe and may not get a chance to live again.

Stock Markets · Stocks · Wealth creation · Wealth destruction

Software in 2k : Oxygen in 2021

SOFTWARE IN 2K : OXYGEN IN 2021
Stocks

Jubilant Oral Formulation for Remdesivir

JUBILANT ORAL FORMULATION FOR REMDESIVIR
Long term trend · Stock Markets

Aatmnirbhar version : LED and AC components

AATMNIRBHAR VERSION : LED AND AC COMPONENTS
Economy · Stock Markets

Unknown Transformed into Knowns , hence

Source : Business Line
Failures · Investing · Stock Markets · Stocks · Success

Its 10 Years : Decoded and Proven

Investing

It’s Coinbase

Economy · Stock Markets

Lockdown 2.0 impact started

LOCKDOWN IMPACT STARTED
Stock Markets · Stocks

GTPL Hathway : Showing good Growth

GTPL HATHWAY : SHOWING GOOD GROWTH
Source : Investor Presentation
Technology

Semiconductors : Growth ahead

Source : Business Line
Technology

Next in world of blockchain and crypto

NEXT IN WORLD OF BLOCKCHAIN AND CRYPTO
Source : Business Line
Automobiles · Electric Vehicles · Stocks

Electric Two Wheelers : Road Ahead and Key challenges

ELECTRIC TWO WHEELERS : ROAD AHEAD
Source : BUsiness Line
Stock Markets · Stocks

Promoter Holding : What is that!!

PROMOTER HOLDING : WHAT IS THAT!!
Source Business Line
Stock Markets · Stocks

Aatmnirbhar version : PLI in Solar Modules and White Goods

AATMNIRBHAR VERSION : PLI IN SOLAR MODULES AND WHITE GOODS
AATMNIRBHAR VERSION : PLI IN SOLAR MODULES AND WHITE GOODS
Source : BusinessLine
Stock Markets

FPI beneficiaries

FPI BENEFICIARIES
Finance

Hidden dangers of buying individual stocks

HIDDEN DANGERS OF BUYING INDIVIDUAL STOCKS
Source : Nick

New trend · Technology

Cotton picking robot: New trend

COTTON PICKING ROBOT: NEW TREND : GroboMac
Source : Business Line
Stocks · Technology

Nanotechnology in aquaculture

NANOTECHNOLOGY IN AQUACULTURE
Source : Business Line
Investing

Key things to look for now as investors

KEY THINGS TO LOOK FOR NOW AS INVESTORS
Source : Business Line
New trend · Startups

Ironhill : Largest Microbrewery

IRONHILL : LARGEST MICROBREWERY
Pharma · Stocks

Peptides : Piramal and Hemmo

Agriculture · Medium Term trend · Stock Markets · Stocks

PLI for Food processing

PLI FOR FOOD PROCESSING
Failures · Investing · Stock Markets · Success · Wealth creation

Investing : Wrong half the time and still make a fortune

INVESTING : WRONG HALF THE TIME AND STILL MAKE A FORTUNE
Excerpt from Psychology of Money
Investing · Startups

Startups and big investors

STARTUPS AND BIG INVESTORS
Source : Business Line
Medical · Medicine

Monopoly looks like this

MONOPOLY LOOKS LIKE THIS : Schott AG vials
Source Business line

Mutual Funds · Wealth destruction

Why NFO Investing is a Bad Idea

WHY NFO INVESTING IS A BAD IDEA
Source : Business line
Failures · Habits · Inspirational · Investing · Learning · Stocks · Success

Compounding nature of wisdom!

COMPOUNDING NATURE OF WISDOM!
Source : Compounding Engine
IPO · Stocks

Craftsman Automation IPO : Subscribe or NOT?

The data has been compiled from various sources and might have small difference but overall theme is to subscribe or not — we will focus on that

Craftsman Automation IPO– Almost 35 yr old company involved in manufacturing of auto components mainly for CV

Business — Largest player involved in the machining of cylinder blocks and cylinder heads in the intermediate, medium and heavy commercial vehicles segment as well as in the construction equipment industry in India and tractor segement

Offer purpose — Offer for sale (824cr) including fresh issue of 150 cr for repayment of debt

Key domains -Company have three major segments. 1) Powertrain and other automotive products 2) Aluminium products for the automotive segment, and 3) Industrial and engineering products.

Key Clients-Tata Motors, M&M, TVS, Royal Enfield, JCB

Risks

Company has high debt of 890 cr

Continuous capex and upgradation of plant along with stringent quality requirement by customers poses challenge for company

Highly exposed to CV industry

Strength

Company has sustained strong client relationship, many customers are clients for over 10 years

Company keep on upgrading and modernizing its plants regularly

Future

Beginning of upcycle in CV and lot of capex behind should support company earnings

Valuations

Looking at peers and bull market frenzy, company is relatively cheap. In absolute terms valuations are expensive

Should we apply?

People can avoid for long term and wait for right price point to enter

If applying, recommended to sell on getting gains on listing day

One can avoid for investment purposes as of now until one has high risk appetite

Also Read

Laxmi Organics IPO Crisp Summary

IRFC IPO Crisp Summary

Burger King IPO crisp Summary — Listing with huge gains as shared

UTI AMC IPO crisp Summary — Listed with loss as shared

CAMS IPO crisp summary — Listed with 20% gains as shared

Angel Broking IPO crisp summary –Listed with loss as shared

Happiest Minds IPO crisp summary –Listed with substantial gains as shared

In case you have any questions/ queries, please feel free to reach me through Contact Form

Do spread the word among your peers, family members or anyone who can benefit from this blog and asked them to subscribe. But be selfish and take care of yourself first by subscribing before they do.

Enjoy the day and your life. Don’t forget, we are alone in this grand universe and may not get a chance to live again.

IPO · Stocks

Laxmi Organics IPO : Subscribe or NOT?

The data has been compiled from various sources and might have small difference but overall theme is to subscribe or not — we will focus on that

Laxmi Organics IPO– Almost 30 yr old company involved in manufacturing of ethyl acetate and diketene and derivatives

Business — Company is among the largest manufacturer of ethyl acetate with 30% market share in India and sole manufacturer of diketene with 55% market share in India approximately

Offer purpose — Offer for sale (600cr) including fresh issue of 300 cr. for repayment of debt, existing capacity expansion and new expansion for specialty chemicals

Key domains -Company have two major segments.Acetyl (52% revenue with single digit margin) and specialty intermediates (28% revenue with double digit margin)

Risks

Company has low margins for its products

High raw material cost poses challenge for company

Strength

Company products are used in various industries and well diversified

Company have low customer concentration with no customer having more than 10% revenue contribution

Future

Company is expanding to lucrative fluorospeciality segment which have higher margins

Company existing capacity is being expanded and thus gives revenue visibility

Valuations

Looking at EBITDA and growth shown, company looks expensive

Bullish market and IPO frenzy makes the valuations stretched leaving little room for improvement until company shows growth

Should we apply?

People can subscribe for long term only if they want to bet on growth potential on new segments

If applying, recommended to sell on getting gains on listing day

One can avoid for investment purposes presently as there are better listed option available in market

Also Read

Home First Finance IPO Crisp Summary

IRFC IPO Crisp Summary

Burger King IPO crisp Summary — Listing with huge gains as shared

UTI AMC IPO crisp Summary — Listed with loss as shared

CAMS IPO crisp summary — Listed with 20% gains as shared

Angel Broking IPO crisp summary –Listed with loss as shared

Happiest Minds IPO crisp summary –Listed with substantial gains as shared

In case you have any questions/ queries, please feel free to reach me through Contact Form

Do spread the word among your peers, family members or anyone who can benefit from this blog and asked them to subscribe. But be selfish and take care of yourself first by subscribing before they do.

Enjoy the day and your life. Don’t forget, we are alone in this grand universe and may not get a chance to live again.

Mutual Funds · Stocks

Caveats of Tax Harvesting

Caveats of Tax Harvesting
Source : Business Line
Running · Stocks · SWOT

Top Clicks on Alpha Affairs in 2021 till now

Indigo Paints

Coffee Can investing

Running and Rest day

SWOT Analysis : Parag Milk

Sequent : Walking the talk

Disruption · Economy · Environment

Solar catching up fast

SOLAR CATCHING UP FAST
Business Line
Disruption · Stocks

LOW GI sugar : EID Parry

LOW GI SUGAR : EID PARRY
Business Line
Startups · Technology

Clean air and Angel Funding and SAAS

CLEAN AIR AND ANGEL FUNDING
Finance · Stock Markets

Accredited Investors Tag: Coming soon

ACCREDITED INVESTORS TAG: COMING SOON
Business Line
Logistics

Aatmnirbhar Version : Containers

AATMNIRBHAR VERSION : CONTAINERS
Business Line
Loans · Startups

Funding options for entrepreneurs

FUNDING OPTIONS FOR ENTREPRENEURS
Business lIne
Startups

Blooming Market for FLOUR Alternatives

BLOOMING MARKET FOR ALTERNATIVES
Business Line
Bonds · Investing · Mutual Funds · Stock Markets · Tax calculations

TAX on investments

TAX ON INVESTMENTS
Business Line

Please treat this as just a indicator as these are subject to change or could have been changed

Consult you financial advisor before making any investment decision

Pharma · Stocks

USFDA is BACK!!

Business Line
Uncategorized

Airtel Ads : Catching Growing PIE

AIRTEL ADS : CATCHING GROWING PIE
Business Line
Electric Vehicles · Logistics

Mahindra EV and Flipkart

MAHINDRA EV AND FLIPKART
Business Line
Automobiles · Electric Vehicles · Logistics · Technology

Mahindra EV and Amazon

MAHINDRA EV AND AMAZON
Bsuiness line
Failures · Loans

Failed to pay home loan? Next what

FAILED TO PAY HOME LOAN? NEXT WHAT
Source : Jagoinvestor.com

Detailed article here

Real estate · REIT

How REIT make money

HOW REIT MAKE MONEY
Source : Moneylife.in
Nutrition

Child Nutrition Space : Catching up

CHILD NUTRITION SPACE : CATCHING UP
Recycling · Stocks · Technology

CO2 into Omega-3 and Lipids

CO2 INTO OMEGA-3 AND LIPIDS
Business LIne
Uncategorized

Ready to Cook : Oodels

READY TO EAT SNACKING : OODELS ( NOODELS) , Masala oats Wholegrain oats
Business Line

Books · Goals · Habits · Reading · Running · Success

Born to run !!!

Myself being a runner and an avid book reader, getting my hands on Born to Run is like igniting a fire again

I found the book gripping enough to finish it off in one day. Tried to put some text from book which might make you interested to read and possibly run!

That also pushed me this weekend for 5k runs on both days.

Got this book as a gift from Shajan Samuel (Jan 2021) Thanks Shajan once again!

Born to Run : Some catchy items from book
Goals · Habits · Success

Feynman’s method of solving problems

FEYNMAN'S METHOD OF SOLVING PROBLEMS
Source fs blog
Hookup · Inspirational · Investing · Learning · Startups · Success

Weekend HookUp: February 19 ,2021

Weekend HookUp: 19th Feb, 2021

Work Hard : Learning life lessons from mathematician : Regional Goliaths

Work Hard : Naval (NAVAL)

Learning: Life lessons from a mathematician (FS)

Regional Goliaths: Balaji (Forbes)

In case you have any questions/ queries, please feel free to reach me through Contact Form

Do spread the word among your peers, family members or anyone who can benefit from this blog and asked them to subscribe. But be selfish and take care of yourself first by subscribing before they do.

Enjoy the day and your life. Don’t forget, we are alone in this grand universe and may not get a chance to live again.

Automobiles · Stocks

Chips are still down!!

CHIPS ARE STILL DOWN!! Semiconductor supply shortage
ECU of cars
Technology · Telecom

PLI scheme for Telecom and networking products

PLI SCHEME FOR TELECOM AND NETWORKING PRODUCTS
Medical · Stocks

ThermoFisher Scientific : CoviPath RT-PCR

THERMOFISHER SCIENTIFIC : COVIPATH RT-PCR
Business Line
Stock Markets

PMS vs MF

PMS vs MF Large cap, multi cap
Business Line
Disruption · Stocks · Technology · Telecom

RAN and UDN

Indoor 5G cells, RAN UDN
Indoor 5G cells, RAN UDN
Business Line
Stocks · Technology

Geospatial Industry : 1991 moment

GEOSPATIAL INDUSTRY : 1991 MOMENT
Stock Markets · Stocks

Insider Trading Picking up!!

INSIDER TRADING PICKING UP!!
Source Business Line
Health · Medical

Aatmnirnbhar Version : PLI : Medical Devices

Digital Trends · E-Commerce · New trend

E-commerce Portal for Building Sector

E-COMMERCE PORTAL FOR BUILDING SECTOR
Electric Vehicles · Logistics · Startups · Technology

PIMO : Sustainable and affordable E-Bike

PIMO : SUSTAINABLE AND AFFORDABLE E-BIKE
Business line
Economy

Acche Din!!

Better days expected for services and Infra
Source Business line
Habits

Short selling : Why it is a bad idea

Case 1 : https://seekingalpha.com/article/4152732-lessons-from-15-years-of-short-selling-12-reasons-not-to-short

Case 2 : https://www.morningstar.in/posts/61987/danger-short-selling.aspx

Case 3 : https://seekingalpha.com/article/4401299-gamestop-stock-example-of-why-buffett-stopped-short-selling

Agriculture · Technology

Indian Agri Tech : $10 billion over 10 years!!

INDIAN AGRI TECH : $10 BILLION OVER 10 YEARS!!
INDIAN AGRI TECH : $10 BILLION OVER 10 YEARS!!
Economy

Howard Marks on Markets right now

HOWARD MARKS ON MARKETS RIGHT NOW

Full interview details here — https://themarket.ch/interview/howard-marks-the-biggest-risk-is-rising-interest-rates-ld.3537

Automobiles · Electric Vehicles · Startups

EV startups In India

EV STARTUPS Kirana Charzer E-trio Zyngo mobility
Source Business Line
Goal Based Investing · Investing · NPS

Best NPS Plans

BEST NPS PLANS
Automobiles · Electric Vehicles · Startups

EV and Urban Mobility

EV AND URBAN MOBILITY Tesla India, Grinntech
Nikhilish Mishra
Source Business Line
Automobiles

Scrappage policy Sideeffect : Used Cars

SCRAPPAGE POLICY SIDEEFFECT : USED CARS
Business Line

Health · Long term trend

AI Enabled Imaging and Healthcare services : NURA

AI ENABLED IMAGING AND HEALTHCARE SERVICES : NURA
Stocks

ULIP Tax : Who will take the hit amongst these